The Sovereign General Insurance Company is a Canadian owned and operated property and casualty insurer, headquartered in Calgary, Alberta with full-service branches from coast-to-coast*.

History

Originally known as The Merit Insurance Company when incorporated in 1953, the company focused on primarily personal lines insurance sold through captive (or employee) agents.

The name was changed to The Sovereign General Insurance Company in 1974. During the ensuing years Sovereign completely changed its strategic focus to the commercial lines of insurance, and distributing its products solely through independent insurance brokers rather than captive agents.

In 1987 Sovereign became a proud member of The Co-operators group of companies. As a member of The Co-operators group, Sovereign has access to resources one would expect from the leading Canadian-owned multi-product insurance company.

Today, Sovereign is a major insurer in the Canadian market and continues to distribute its products exclusively through independent brokers.  With 270 staff operating in 8 regional and service offices across Canada, Sovereign emphasizes an innovative and entrepreneurial approach, endowing its excellent staff with a sufficient level of authority to be responsive regionally to the needs of brokers and customers.

Despite a hyper competitive marketplace Sovereign continued to grow its top line, improve profitability and build capital strength.  With $282M in gross written premium, 2010 was Sovereign’s most productive year.  To view our 2010 Corporate Results, download our 2010 Financial Highlights.

We currently enjoy a financial rating of A.M. Best (A – Excellent).

To learn more, download our Corporate Fact Sheet.

Mission/Vision

Our Mission

• To be the insurer of choice for our brokers

Our Vision

• We will be sought out for our ability to find solutions for the specialized and complex insurance needs of our brokers and their clients.
• Our people are our most important resource, the knowledge, expertise, creativity and empowerment of our insurance professionals will set us apart in the Canadian insurance industry.
• Our long term relationships with brokers who share our values will be a significant source of competitive advantage for our brokers and for The Sovereign.
• We will act as a catalyst for a sustainable society by providing innovative insurance solutions.

Logo

There are specific guidelines in place to ensure brand integrity and compliance when our logo is used. Should you wish to obtain a copy of our logo, please contact webmaster@sovgen.com.

*Sovereign is federally licensed, and carries provincial licenses in all ten provinces, plus territorial licenses in the Northwest Territories, Yukon and Nunavut.