Sovereign is committed to protecting the privacy, confidentiality, accuracy and security of the personal information that it collects, uses, retains and discloses in the course of conducting business.

Sovereign and Your Privacy

Sovereign is committed to protecting the privacy, confidentiality, accuracy and security of the personal information that it collects, uses, retains and discloses in the course of conducting business.

Building Relationships with You

To provide you with the requested products, services and advice, we need certain information. The information we gather about you varies, depending on your desired product or service. “Personal information” is information – oral, electronic or written – about an identifiable individual, including (but not limited to):

  • name, address and telephone number
  • age, gender, family and marital status
  • driving record
  • previous insurance and claims experience
  • medical and health information
  • employment information
  • banking information, credit rating, payment records
  • identification numbers
  • assets and liabilities

Using Your Personal Information

As part of our relationship with you and your broker, we may collect, use and disclose your personal information to:

  • identify you
  • understand your needs
  • confirm your application information and assess your eligibility for products and services
  • provide you and/or your broker with ongoing services, establish and maintain communication, and to respond to your inquiries
  • investigate and settle your claims, and determine your eligibility for benefits
  • provide information that may be of interest to you
  • meet regulatory requirements

We may collect, use and disclose your information with your Broker, other insurers, insurance reporting agencies, credit bureaus, and/or any other person, corporation, firm or enterprise (such as the Motor Vehicle Licensing Bureau). This would only be done as reasonably required for the purposes stated above.

Before using your information for any purpose other than those listed above, we or your Broker will explain the purpose and obtain your consent. We do not sell client lists nor do we collect, use or disclose your personal information without your consent, except where authorized by law. We do not share your health information without your express consent.

Except as otherwise stated in this brochure, Sovereign will not use your personal information to offer other products or services from us, from any companies affiliated with us or from any of our business partners. This is what your insurance Broker does for you. If you have any questions about what your insurance Broker does with your personal information, please contact their office for details on their policies and procedures with respect to your private data.

Your Rights

As a valued client of Sovereign, you have the right to access your personal information and request changes if required. It is also your legal right to deny us the use or disclosure of your information for certain purposes, or to choose not to provide us with some or all of your personal information. Please note however, that we only collect information that is necessary to determine your eligibility for coverage, process your business and handle your claims. Therefore, should you exercise this right and refuse to provide the required information, we will not be able to provide you with the requested products or services.

By providing your consent for us to collect, use and disclose your personal information, we can better provide you and/or your broker with services and products, information and counsel.

Sovereign notifies your Broker of special product offers, contests, community events, new discounts, coverages, products and services. Be sure to let your Broker know if you would like to receive this information.

Once Sovereign has issued a policy to you, you may not withdraw your consent. This is necessary since we may be required to use your personal information in the normal course of handling your business, past and present. For example, we may need to contact you in the event of a claim.

Our Commitment To You

Maintaining the security of your personal information is a top priority. Only authorized personnel have access to your information. Our systems and procedures are designed to prevent the loss, misuse, unauthorized access, disclosure, alteration, and destruction of your information. Our commitment to security is emphasized in our Code of Ethics and extends to the contracts and agreements that we sign with external suppliers and service providers. We will only retain your information for as long as required for the purposes for which it was collected and/or any legal or regulatory requirements.

Privacy Questions, Comments or Requests?

If you have any questions, comments, concerns or requests pertaining to our privacy policy – please feel free to:

  • talk to your broker
  • contact us at:

    Sovereign Privacy Officer
    140, 6700 Macleod Trail SE
    Calgary, Alberta T2H 0L3
    T: 1-888-887-7773
    Simply follow the prompts to Sovereign's voice mailbox.
    E: privacy@sovgen.com

Note: For regions with provincial Privacy legislation (except Quebec, Alberta and British Columbia):

If a conflict arises between the Federal PIPED Act and your province's privacy legislation for events occurring within your province, then the matter will be referred to the various Privacy Commissioners for a ruling on which legislation takes precedence.

Note: For Quebec, Alberta and British Columbia Residents:

If a conflict arises between Federal and these provincial privacy legislation's for events occurring within the identified provinces, then provincial legislation shall prevail.