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Sovereign General
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The Sovereign General Insurance Company is a property and casualty insurer, headquartered in Calgary, Alberta, with full-service branches from coast-to-coast*. Sovereign is a proud member of The Co-operators group of companies.

About Us

Products & Services

  • Through our independent brokers we provide commercial property and casualty insurance, as well as personal insurance.

Number of staff: 270

Locations

  • 9 regional and service offices across Canada

Our Mission

  • To be the insurer of choice for our brokers

Our Vision

  • We are a prominent Canadian provider of insurance and other financial products and services through the independent broker network
  • Nurturing long term relationships with like-minded brokers is a key priority
  • Selecting, retaining and supporting the development of talented people as our most important resource
  • We value and encourage independent thinking, accountability and teamwork
  • To achieve and sustain an unsurpassed service culture
  • Our ability to support and service independent brokers is enhanced by strategic alliances and our position within The Co-operators Group

History

The Sovereign General Insurance Company is headquartered in Calgary, Alberta, with regional offices from coast-to-coast.

Originally known as The Merit Insurance Company when incorporated back in 1953, the company focused on primarily the personal lines of insurance sold through captive (or employee) agents.

The name was changed to The Sovereign General Insurance Company in 1974, and during the ensuing years, the company completely changed its strategic direction towards the commercial lines of insurance, and distributing its products solely through independent insurance brokers rather than captive agents.

In 1987 Sovereign became a proud member of The Co-operators group of companies.

Today, Sovereign is a major insurer in Canada. Sovereign distributes exclusively through independent brokers. As a member of The Co-operators group of companies, Sovereign has access to resources one would expect from the leading Canadian-owned multi-product insurance company.

The company emphasizes an innovative and entrepreneurial approach, endowing its excellent staff with a sufficient level of authority to be responsive regionally to the needs of brokers and customers.

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The Community

Every year since 1994, The Sovereign has provided a bursary in recognition of Superior Achievement in the Insurance and Risk Programme at the University of Calgary.

The 2006 Sovereign Award was presented to Stephanie Madgett of Calgary on September 28.